Lead Digital Artist

Gom 2024: Dawn Rising is a Tet initiative to honor the quiet heartbeat of Hanoi, the community service workers who labor while the city celebrates. Students bring homemade chung cakes to these unseen hands, offering warmth and gratitude. To capture this essence, I envisioned the artwork in traditional Vietnamese embroidery, a familiar presence in many homes, reflecting the steady, unassuming beauty of those who sustain our streets. I wove  Art Nouveau’s vibrant lines and colors into the PR campaign, giving their subtle, enduring contributions a modern, luminous voice.