Digital Media Leader

AGT has long been a hallmark of Hanoi Amsterdam — a stage where artistic clubs, from martial arts to theatre, come together to celebrate their craft. I wanted to preserve that spirit of artistic expression that defines our school.

With that in mind, we chose to capture the euphoria of being immersed in one’s passion: that dazzling zeal under the spotlight. In our campaign, we illustrated this feeling through the image of a lone ballerina dancing on a brightly lit stage, performing for the world she created within herself, where only her emotions and exhilaration existed.

On showcase day, that vision came alive. The atmosphere was electric. Judges and parents were captivated, and students glowed with pride. They embraced their artistry, stood unapologetically in their passion, and were celebrated by the entire school.